Top News News & Press Day 1 Recap | Sunlux Shines at NRF 2026

Day 1 Recap | Sunlux Shines at NRF 2026

2026-01-12

Digital Retail Takes Center Stage on Day One

On the first day of NRF 2026 Retail’s Big Show, the SUNLUX and Datallen booth attracted strong interest from international retail brands and system integrators. Continuous foot traffic and in-depth discussions highlighted the market’s growing demand for integrated digital store solutions—from data capture to information display.

NRF 2026 Retail’s Big Show


Electronic Shelf Labels Built for Efficient Operations

Datallen electronic shelf labels were a key focus on the show floor. Featuring ultra-low power consumption, up to five years of battery life, and clear four-color e-ink displays, they are designed for scalable and cost-effective retail operations. Stable performance in both standard and frozen environments reinforced confidence in real-world deployment.

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LCD Digital Signage That Enhances In-Store Communication

The 10.1-inch and 15.6-inch Datallen LCD digital signage solutions demonstrated how dynamic digital displays can improve price communication, promotions, and brand presentation. High-definition full-color screens, remote content management, and batch updates drew strong interest from store operators seeking flexible and efficient display tools.

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Barcode Scanning Solutions Completing the Digital Chain

SUNLUX barcode scanners further completed the end-to-end digital retail workflow. From compact retail models to industrial-grade handheld scanners, the lineup delivered fast and accurate decoding of paper and screen barcodes, including high-density and hard-to-read codes. Visitors responded positively to their plug-and-play setup, stability, and suitability across retail, logistics, and manufacturing scenarios.


Powered by SUNLUX, Recognized Worldwide

As a brand under SUNLUX, Datallen benefits from nearly two decades of technological expertise and a global footprint spanning more than 80 countries and regions. The strong response on day one of NRF 2026 reflects the international market’s recognition of SUNLUX’s comprehensive capabilities and the practical value of its digital retail solutions.

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