How can a supermarket create a memorable shopping experience from the very first day of soft opening? In China’s highly competitive retail landscape—where modern supermarkets continue to expand rapidly—one newly opened hypermarket in Zhongshan chose a bold approach: adopting Datallen’s digital display solutions from day one.
Why the Supermarket Chose Digital Displays Early
From the beginning, the supermarket wanted a clean, modern, and efficient store environment. Traditional paper labels were seen as time-consuming, inconsistent, and unable to support high-frequency price adjustments—especially in fresh food categories. The management team decided that digital operation was essential to setting a higher standard for opening-day performance.
After researching multiple brands, the team selected Datallen for three reasons: reliable product quality, competitive pricing, and strong technical support. The supermarket deployed Datallen’s 10.1-inch LCD digital signage in high-traffic areas such as produce, meat, snacks, and grains, while the seafood section adopted 4.2-inch waterproof electronic shelf labels for accurate, real-time pricing.
Results After Deployment
Compared with traditional supermarkets, the benefits were immediate:
Real-time price updates reduced labor and eliminated errors.
HD LCD displays improved product visibility and strengthened the store’s modern image.
Unified digital displays created a cleaner, more professional shopping environment.
Batch management tools greatly accelerated daily operations.
Looking Ahead
For retailers and integrators aiming to build smart, digital-first stores, this case shows how Datallen helps new supermarkets operate with efficiency, consistency, and strong visual appeal from day one.
Contact Datallen to explore digital display solutions for your retail projects.
