Sunlux IoT Technology (Datallen’s parent company) showcased its latest retail tech at the 25th China Retail Industry Expo (CHINASHOP, May 8–10, 2025, in Shenzhen).
Our exhibit highlighted advanced barcode scanning and digital display solutions, including handheld and industrial barcode scanners, four-color electronic shelf labels (ESLs), and LCD digital signage. The booth attracted strong visitor engagement and very positive feedback.
About CHINASHOP
The China Chain Store Association organizes CHINASHOP and is Asia’s largest retail industry expo. The 25th edition in Shenzhen featured 900+ exhibitors and over 70,000 professional visitors, focusing on emerging retail technologies and solutions.
Product Showcase
Sunlux/Datallen highlighted three key product lines:
Barcode Scanners:
Retail-grade handheld scanners and rugged industrial 2D/DPM models. The IH50/IW50 series delivers reliable, high-speed scanning even on tiny or difficult barcodes.
Four-Color Electronic Shelf Labels (ESLs):
Datallen’s new ESLs use vivid four-color e-ink displays for rich visuals and branding. These support dynamic pricing and one-click updates across store networks.
LCD Digital Signage:
High-definition color screens that support video, images, and scrolling text. Our digital signage offers rich templates and real-time playback via a robust content management system.
Live Demos
Throughout the expo, Datallen’s team provided hands-on demonstrations. Attendees saw instant price updates on ESLs and tested our barcode scanners on real products. These interactive demos highlighted product capabilities and gave visitors a concrete understanding of performance.
Positive Reception
Visitors praised the clarity of the displays and the fast response of the scanners. As in past shows, many attendees were highly impressed by our products, confirming strong market interest in our solutions.
Contact Us
Sunlux IoT (Datallen) thanks all visitors, partners, and organizers for making CHINASHOP 2025 a success. We invite retailers and system integrators to contact us for more information or collaboration.
For inquiries, please email us at inquiry@datallen.com.
