About China Unicom
China Unicom, one of China’s leading telecommunications operators, has recently upgraded its retail stores with Datallen electronic shelf labels, marking another step forward in its digital transformation journey.
By mid-2024, China Unicom operated over 130,000 physical outlets nationwide, serving millions of broadband and mobile users. However, like many retailers in the “Internet+” era, its stores faced challenges such as declining foot traffic, profitability pressure, and inefficient manual price updates across a diverse product range.
Challenges in Retail Operations
From smartphones and routers to smart terminals and IoT devices, China Unicom’s product lineup changes frequently. Traditional paper price tags could no longer meet the demands of rapid product updates and frequent pricing adjustments, leading to operational inefficiencies and inconsistencies between online and offline pricing.
Deploying Datallen Electronic Labels
To overcome these challenges, China Unicom selected Datallen 4.2-inch white electronic labels, paired with desktop stands to match the store’s modern aesthetic. Powered by advanced e-paper technology, these labels offer high contrast, ultra-low power consumption, and multi-color display options (black, white, red, and yellow) to emphasize promotions and attract customer attention.
Seamlessly integrated with China Unicom’s store management system, Datallen’s ESL solution enables centralized pricing control and real-time synchronization across all channels—reducing manual workloads, preventing pricing discrepancies, and ensuring consistent brand communication. Encrypted data transmission safeguards operational security at every level.
Tangible Results and Smart Upgrades
The ESL deployment has significantly improved operational efficiency and customer satisfaction. Prices can be updated instantly and accurately, while the system reduces printing and maintenance costs. Store staff can easily access product and stock information, making product management more intuitive. Additionally, built-in support for QR codes and barcodes enables interactive marketing, connecting online and offline shopping experiences.
Datallen’s Expertise in Smart Retail
As a leading provider of electronic label and smart retail solutions, Datallen has long been at the forefront of digital transformation in retail. The success of this collaboration demonstrates how technology can enhance retail efficiency, accuracy, and engagement.
Datallen welcomes more retailers and system integrators to collaborate and explore the future of e-shelf labels and intelligent retail innovation.
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