In Dammam, Saudi Arabia, a premium smart appliance shop-LG retail store faced a challenge familiar to many retailers: balancing manual price updates with the demand for seamless customer experiences.
Their solution? Datallen’s digital shelf tags—a decision that reshaped their business and set a new standard for innovation in appliance retail.
Why Digital Transformation? Why Datallen?
Modern shoppers expect instant, accurate information. For stores selling high-value appliances like OLED TVs, LG Sound Bars, and premium coffee machines, outdated paper labels risked mismatched pricing, delayed promotions, and frustrated customers.
Research shows that 80% of consumers rely on reviews before purchasing appliances, yet traditional labels couldn’t display this critical data.
Datallen stood out with its IOT-driven digital shelf tags, designed specifically for retail’s evolving needs. Datallen offered:
Seamless integration with existing POS, ERP, and inventory systems—a non-negotiable for retailers managing complex SKUs like refrigerators and washing machines.
Proven durability, including frost-resistant Cedar Series tags (-20°C performance) for cold storage areas.
Scalability tailored to stores ranging from boutique electronics showrooms to large appliance galleries.
Tangible Benefits: Beyond Price Tags
1. Versatile Design, Effortless Installation
The Dammam store chose 7.5-inch, 4.2-inch, and 2.9-inch ESLs in sleek black and white finishes to complement appliances like minimalist XBOOM sound systems and LG refrigerators.
Installation options—table stand support and rail fixtures—ensured flexibility across display zones, from wall-mounted OLED TVs to countertop coffee machines.
2. Dynamic Information at a Glance
Each tag became a mini digital hub:
QR codes linked to product manuals, warranty details, and verified customer reviews (critical for high-ticket items like $2,300+ refrigerators).
Real-time updates synced with online prices, eliminating “showrooming” risks—a key pain point for appliance retailers.
Barcode integration accelerated checkout by 30%, crucial during peak hours.
3. Four-Color Displays & Custom Branding
Vivid e-ink screens highlighted promotions (e.g., “30% off smart air conditioners”) with high-resolution visuals. Customizable fields let staff add Arabic/English bilingual descriptions or seasonal branding elements, enhancing local appeal.
4. Five-Year Battery Life, Zero Maintenance
With ultra-low power consumption, digital shelf tags operate for years without battery swaps—ideal for hard-to-reach areas like ceiling-mounted HVAC displays.
5. Smarter Inventory Management
Integrated with the store’s CRM, tags flash when the stock dips below safety levels. For example, a dwindling inventory of LG washing machines triggers automatic restocking alerts, reducing out-of-stock incidents by 45%.
A Local Success Story with Global Impact
Since deploying Datallen’s system, the Dammam appliance shop has seen:
- 18% higher customer engagement from QR-linked video demos (e.g., showcasing a $1,000 coffee machine’s features).
- 40% reduction in pricing errors, protecting margins on premium products.
“The e ink price tag freed our staff to focus on personalized service,” says the store’s manager. “ Now, instead of scrambling to update tags, they’re guiding customers through soundbar setups or energy-efficient AC options.”
Why This Matters for Your Appliance Business
In an era where 87% of shoppers compare prices online while in-store, Datallen’s digital shelf tags bridge the gap between digital convenience and tactile shopping. For retailers specializing in appliances—where trust and detail matter—this isn’t just an upgrade; it’s a competitive edge.
Explore Datallen’s ESL Solutions
→ Maple Series: Ideal for ambient environments
→ Cedar Series: Built for freezers displays
→ Custom rails & development kits for seamless integration
Transform your appliance showroom into a connected, future-ready space. Learn how at
https://www.datallen.com/electronic-shelf-labels/.
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